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A finance dashboard you will actually look at

Dashboards fail when they show everything. One screen, updated automatically, with the few numbers that drive decisions, is enough for most owner-managed businesses.

Guide2 min readShare

The best dashboard is the one that changes what you do on Monday. Most fail for the opposite reason to monthly packs: they show so much that nothing stands out. Start with four tiles and add only what earns its place.

Four tiles, and what each answers

Money
  • Cash today, and the forecast low point in 13 weeks
  • What customers owe, and how much is overdue
Performance
  • Sales this month against target
  • Gross margin this month against the last twelve

Making it live

Most accounting software now has a dashboard built in, or connects to a reporting tool. The test is that no one has to copy figures into it. If the bank feed and invoices are up to date, the dashboard is too.

A weekly rhythm

  • Same time each week, ten minutes, with the people who can act.
  • One question per tile: is it where we expected, and if not, why?
  • One action agreed, with a name against it.

After a few months, add the one figure your trade lives by: utilisation in a professional firm, covers and spend per head in hospitality, conversion rate and returns in e-commerce.

This insight is general information, not advice for your circumstances. Talk to us before acting on it.

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